Joe is Co-Founder and Director of Smartphone Free Childhood, a fast-growing grassroots movement and charity helping families reclaim childhood from Big Tech. He oversees the organisation's strategy, campaigning and community growth. Before launching SFC with his wife Daisy, he founded Onwards, an award-winning branding agency behind some of the UK’s most exciting startups. Today, he’s channelling that creative energy into building a movement that’s reshaping how society thinks about childhood and technology.